This course is designed to introduce students to the core concepts and tools to better understand marketing and its role in business. Students will learn the foundations and functions involved in successful marketing of goods, services, and ideas to targeted audiences in both the consumer and business sectors. Key topics include market research and its importance to strategy, brand strategy, pricing, distribution, integrated marketing communication, social media strategy, the evolution of 20th century marketing theory and practices, self-marketing, and career exploration. Marketing studies gives students a unique competitive advantage to learn how to promote themselves and their work. Students leave this course with a resume and a comprehension of what is meant by the value of the person or brand that delivers a product. Skills developed in this course include: communication skills for thinking, writing, and presenting like a marketer.