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Marketing and Finance Honors

Description

This course is designed to introduce students to the basic concepts and practices, analytical methods of marketing, as well as the role of marketing in business. Students will study the foundations and functions involved in successful marketing of goods, services, and ideas to consumers and businesses. Topics covered include economics, the evolution of 20th century marketing theory and practices, marketing research, marketing strategy, consumer behavior, product planning & development, pricing, advertising, promotion, ethics, self-marketing, and career exploration. Business finance and budgeting will also be explored. Students participate in learning through class discussions, projects, case studies, current event analysis/presentations, and through industry expert guest speakers.