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Gibbons Branding
Rachelle Garbarine

There is much to celebrate this year at Cardinal Gibbons. We are commemorating the 110th anniversary of the founding of our school, as well as the opening of our very own retreat center.

To reflect those milestones,to continue a branding process started years ago, and look to the future, school administrators commissioned the creation of two new logos. At the same time, they called for an update to Gibbons’ iconic 10-year-old spirit logo.

“These three logo projects represent the work that all of us, students, educators, and parents have been doing for years.  They are a continuation of our legacy,” said Assistant Principal of Engagement Michael Rogosich ’90, who headed the projects.

The three logos recently were introduced for use by the entire school community. The two commemorative logos already are in use for specific projects.

Next time you visit Gibbons, make sure you look at the 110th anniversary flags displayed throughout the school’s front parking lot. At the Blessing and Dedication of the retreat center on October 19,  the Short Journey logo decorated many walls and doors of the center. And over time, the updated spirit logo will become widespread, seen emblazoned, for instance, on team uniforms and Gibbons wear, as well as on the school website and printed materials, from magazines and brochures to flyers.

“These three logo projects represent the work that all of us, students, educators, and parents have been doing for years.  They are a continuation of our legacy,” said Assistant Principal of Engagement Michael Rogosich ’90.

Planning for the new logos, done with input from several committees, started over six months ago. To help in the effort, Gibbons hired Signal, a Raleigh-based digital marketing agency. The company, in turn, assembled a team of three designers, including its senior art director and Gibbons alumnus Greg Galloway ’95 to work on the logos. A decade ago, Galloway also worked with the team that designed the original spirit logo.

As any marketing student will tell you, a logo is an essential aspect of a school’s identity. It provides a public image – a face – for Gibbons. Mindful of that, all three logos prominently use Gibbons’ traditional colors – green and gold – and incorporate a cross, a principal symbol of our Catholic faith.

They also feature complementary design elements, connecting them to one another. Each, however, has its own unique character.

“The logo refresh  is a continuation of our direction in branding, officially incorporating gold into our Spirit Logo..,” Rogosich explained. “Ten years ago, we didn't have such a strong web presence, we definitely didn't have Twitter and tons of cars were not proudly displaying a green circle Gibbons magnet emblazoned with the spirit logo.”

What challenges and rewards came with designing all three logos?  Galloway, who holds a Bachelor of Fine Arts from East Carolina University, said: “Creating a set of logos that fell in line with the past, present, and future of Gibbons was a big challenge. The logos we worked on were rooted in history, and that was important to keep in mind. However, thinking ahead and creating marks that would remain relevant for the next decade or so was equally if not more important. Finding the right balance of the old and new was a good challenge.

“The reward is knowing how much the logos will be used and appreciated over the years.”

Did being an alumnus help him create the logos? Yes, responded Galloway, who credits art educator Becky Dason in helping to nurture his creative path while he was a student at Gibbons.

“Having the Gibbons experience and background definitely helped,” he explained. “Gibbons was a great place to experience the high school years, and having that background helped me find the right solutions for the projects….”

Looking ahead, Rogosich said he and Galloway ” already are talking about what we're going to do three and five years from now.”

 

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